Am I JEWEL of PR in PSU’s?

This article of mine appeared on the news website. Hope readers do not take it too seriously. 

JEWEL of PR in PSU’s “GOPAL SUTAR” exclusive series of thenewsmanofindia.com

Oct 29th, 2015 | By newsmanindia | Category: Governance News

Gopal Sutar is another big name in PR world who is presently serving as Chief of Media Communications, Hindustan Aeronautics Limited (HAL) an Aviation & Aerospace sector PSU based in Bengaluru, Karnataka, It is governed under the management of the Indian Ministry of Defence. The government-owned corporation is primarily involved in the operations of the aerospace industry. These include manufacturing and assembly of aircraft, navigation and related communication equipment and airports operation.

Sutar has been an all time performer in the field of PR. He is considered as GEM of PR in PSU world, Sutar heads entire media communication and branding for HAL, he is on job with dedication all through. Previously he associated with ITI Ltd., Saudi Basic Industries Corporation(SABIC), and Reliance-IPCL.

The companies Sutar served include the Corporate Communications Groups of the world’s leading petrochemical company: Saudi Basic Industries Corporation (SABIC, for seven years in Saudi Arabia), Indian Petrochemicals Corporation Limited (IPCL-Reliance for nearly 10 years in India), Bharat Heavy Electricals Limited (BHEL, a blue chip public sector in India for four years), ITI Ltd (India’s first Public Sector Enterprise). I joined India’s is India’s blue chip PSE in aerospace industry, Hindustan Aeronautics Limited (HAL), as Chief of Media Communications on May 29, 2012.

Interestingly Sutar has also worked for a brief period (two semesters) as Associate Professor (Communications) at Manipal Institute of Communications, Manipal (India); and as a journalist in reputed English newspapers (example: The Times of India).

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Bangalore Beacons Pharma Companies and Job Seekers

Bangalore, the silicon valley of India is known for its talent in Information Technology (IT). The burgeoning city is hub for countless IT and computer professionals. No other profession can match the IT job market in the city and hence the sectors such as Pharma which dominate the Western part of India rarely generate the interest in the city although there are quite a few well-known pharma names that thrive in the Megapolis. These include Biocon, Strides, Arcolab, Micro Labs, Cipla, AstraZeneca India Private Limited, Karnataka Antibiotics and Pharmaceutics Ltd, Himalaya Drug Company and so on.

Like IT power-horse, can Bangalore turn into Pharma powerhouse? Honestly, it appears to be a distant dream but not the impossible dream. It appears difficult because the pharma industry housed in and around Bangalore have some way to go. There is dearth of talent and opportunity. As if to taste these impressions, a Mega Pharma Job Fair was held on September 30, 2015 on the outskirts of the city which to the surprise of some drew an excellent response, thanks largely to Mr. H R Kiran, Secretary, R R Institutions, Bangalore and Prof. Raveendra. R., Head of the Department and Placement Officer at R R College of Pharmacy, Bangalore.

New hopes for Pharma industry in Bangalore?

The success could be gauged from the fact that though it was slightly off-season event, nearly 1000 job aspirants with graduate, master’s, and doctorate qualifications registered at the event. They came from Karnataka, Telengana, Andhra Pradesh, Tamil Nadu, and other far off places like Goa, Kerala and Maharastra. According to Prof Raveendra, nearly 400 youngsters received positive response though it would take some time to process the cases. None other than Government departments supported the cause with Mr. D H Shankara Murthy, Chairman, Legislative Council (Karnataka) lighting the lamp. The event was sponsored by PKMET, KAPL, Micro Labs Group Pharma and Remidex pharma. About 30 pharma companies from South of India attended the job fair.

With skilled knowledge base and rising aspirations of pharma companies, young pharma professionals it seems better days are ahead for pharma industry in Bangalore.  Any takers? 

RBI Rate Cut, Will Indians Spend Their Festive Bonuses?

The most of the Indian newspapers went gaga on September 30, 2015 over India’s Central Bank –Reserve Bank of India (RBI) cutting the benchmark repurchase rate by 50 basis point to four and half year low of 6.75 per cent?  The Repo rate is the rate at which the RBI lends money to commercial banks. The Times of India, India’s largest circulated daily came out James-Bond style headline quoting the RBI Governor “MY NAME IS RAGHURAM RAJAN AND I DO WHAT I DO”.  Compare this with a business daily which said “Raghuram Rajan Does” while another screamed “Rajan goes for big-bang cut”.  Many others tried to be as dramatic as possible.

So what is the significance of these positive jibes to people at large?   Why so much is made out of RBI’s decision to cut the benchmark repurchase rate? Has the best time (Ache Din) really arrived for India and the country is all poised to leap-frog? Is India going to over-take China not on population but on the business and economy fronts? Is 21 century going to be India’s as made out to be although 15 precious years are already lost?

But all experts seem to send the common message. The year-end  bonus or the corporate gift which most of the Indians are looking forward to in the coming festive season  must now be spent (in case they get one)  on overpriced white goods (even if prices get reduced as a token of gesture to Mr Rajan), new two-wheelers, cars and what not. Better still if they can invest in one of the highly priced mediocre apartments since the borrowing cost has reduced “substantially”.  Never mind if some of these apartments are costlier than in Singapore or in Dubai or quality is the last thing the buyers get.  The customers must take in stride the over-promises the builders make on amenities like water, roads, electricity and connectivity.

The message is be sympathetic to the real estate players who have shown remarkable resilience by "holding on" though inventories piled up in last two or three years.  Indian builders and real estate agents are lucky that RBI has now come to their rescue. As a consequence,  the general people must now be prepared to get smses, emails and social media messages that would urge them to spend their life-time savings for a better life (of builders).  It is really now up to all aspiring citizens, the home seekers in particular, to bail-out industrialists, travel agents, builders and others struggling to sell their products despite all the marketing gimmicks!

All said and done, there is little doubt that the rate-cut is welcome but can help the economy only to an extent and the rest depends on many other factors including the global situation. The real challenge for the common man is not to fall prey to all these exaggerated predictions of boom times ahead.  But will he or she see through the maddening headlines?

Views expressed are personal. 

Also see:

http://www.arabnews.com/economy/news/814181